At Studio Institute, our team worked to re-launch the outerwear brand, The Very Warm, on social. Our approach to content included multiple storytelling series with a focus not only on product and craft, but also on developing a uniquely playful brand voice and persona. Pushing the concept of ‘warmth’ beyond just jackets landed us in a world focused on connection and belonging. This body of work was ever-changing and experimental, polished yet fun. One of my favorite projects with a great team.