Lululemon Proud + Present

In 2019, I was brought onto the MKG team to help develop a message that authentically celebrated the LGBTQ+ community during WorldPride. Taking inspiration from the brand's roots in yoga and acknowledging that this was the 50th anniversary of Stonewall, we created Proud & Present: A campaign centered around encouraging reflection on this significant moment in time for the LGBTQ+ community.

We developed a series of questions that touched on anything from personal topics to broader issues related to the LGBTQ+ community at large. We then invited lululemon’s most authentic spokespeople, their own employees, to reflect on the topics. Captured via a series of intimate photos and videos, their responses were shared with the world via lululemon’s Instagram throughout Pride Month.

In addition to the campaign videos, we brought the full collection of answers to life through an installation at Hudson River Park. The piece lived on the pier for the last two weeks of Pride Month and invited people to add a moment of reflection to their own celebrations.